I design 0→1 products and take them to real users.
I'm a product designer who is also a founder. I built PeerX from an empty Figma file to 9,240 registered users and a paying B2B product, then defended it on Shark Tank India. I'm looking for a team where design decisions get pressure-tested: by data, by critique, and by users at scale.
Selected Work
Building India's builder network
PeerX · Founder & Solo Designer · Apr 2025 – Present
↳ Onboarding drop-off cut 65% → 38%; 9,240 builders onboarded
Unifying pet commerce, services and rewards
Morshel · Product Designer (Freelance) · Sep 2025 – Jan 2026
↳ Hired against a 62% checkout-abandonment baseline; moved rewards into the payment step and replaced a four-step booking wizard with one priced sheetAbout
I got into product design by accident. I was organising hackathon teams and realised I kept messaging the same six people, not because they were the best fit, but because they were the only builders I knew existed. I tried to fix that with a product, and ended up learning design by having to ship it.
Fifteen months of that taught me something I don't think I'd have learned inside a team first: design decisions have a price. Deferring GitHub verification in PeerX onboarding showed up in the funnel the next week. Picking a ₹2,999 entry tier meant defending it to investors on television. Shipping a profile page with only the happy path meant my engineer had to invent the empty state himself, and he invented it wrong, which was my fault, not his. That's the lens I bring: I care what a screen does to a number, and I'd rather find out I was wrong early than be right slowly.
What I want next is the other half of the job: a real critique culture, a design director who raises the bar on my craft, and PMs with better data than mine. I've made every call myself for fifteen months and shipped by getting things wrong first. I'd rather have them argued with before they ship.
Based in Gurugram.
Experience
Built the product 0→1: research (30+ interviews), IA, design system, onboarding, matching and the B2B founder dashboard. 9,240 builders onboarded. Pitched on Shark Tank India.
Design ownership of the internal admissions review tool: research, flows, UI and handoff. I've also designed the information hierarchy for a Board-facing leadership dashboard, working directly with founders to decide which metrics actually mattered versus which were just easiest to display, and owned end-to-end design for Tetr Fund, a gamified product now used across Tetr's full student cohort. Working with multiple stakeholders and engineers across all of it. My first time designing inside an org rather than alone.
Sole designer on a pet-commerce super app: unified product shopping, grooming bookings and a rewards programme into one architecture. Nine modules delivered to a two-person eng team.
Six-week engagement to redesign the learner onboarding flow. Scoped as a fixed-term project, not a full-time role.
How I Actually Work
PeerX onboarding asked for GitHub OAuth on step two. I could have redesigned that screen ten times. Instead I moved it to after the user had seen the marketplace. Drop-off went 65% → 38%. The screen barely changed.
Automating the Ship Score via API sync let us reach thousands of profiles, but it opened a gaming risk: people syncing empty repos. I chose it anyway and paid for it with a peer-verification requirement. Every choice on this site has its downside written next to it.
I spent a week on a gamified pet-avatar room for Morshel. In review, the founder pointed out it took three taps to reorder dog food. I killed the concept the next morning and went back to boring e-commerce patterns. The week wasn't wasted: it was what made the argument for the boring version.
Achievements
- Shark Tank India: pitched and defended PeerX on national television.
The thing it taught me: if I can't say why a feature exists in one sentence, it hasn't earned its place. - PeerX, zero to 9,240: built the product, the design system and the business model as the only designer.
- 62% of PeerX builders came from outside metro cities: the number I'm proudest of, because we never designed for metro users specifically and it told us where the real gap was.
Let's Talk
If you're building something where design decisions move a number, I'd like to hear about it. Happy to walk through any decision on this site on a call.
Currently: Product Associate, Founder's Office at Masters' Union